Blog
Cultivate & Motivate
Learnings, teachings, tips & tricks for estheticians and beauty junkies to reference. Use my blog as a one-stop resource for industry news, professional advice, and candid reflections on my ups and downs in this field .
Do Yourself a Favor and Slow Down…..Heres How.
Are you dealing with daily craziness? Managing clients, accounting personal relationships, can be draining. After a sobering view of my insanity, the Holy Spirit began showing me some small changes I could make to reduce anxiety and stress during my day. These small changes took a little practice at first, but they have made my life more manageable. Here are a few new habits I am incorporating into my life.
Please Stop Product Shaming
Can we please stop the trend of product shaming potential clients on social media. It is giving professional estheticians a very bad look. If I am not a huge fan of the products my clients are using, I provide education, helpful resources, and a roadmap to get us to a meaningful end goal. Estheticians should be talking to their guest, listening to their product journey, and practicing kindness, caring, and understanding. That means NO PRODUCT SHAMING!
Self-Funded by Force-Here’s What It Means to be a Self-Funded Esthetician
Individuals that are self-funded by force have limited personal savings to pour into their business and lack consistent cash flow. They are no stranger to rejection from lending institutions and this impacts the rate at which their businesses grow and succeed. If you're an esthetician that finances your business from your own wallet, keep reading for more insights.
What To Do When Clients Ghost You
You’re wondering what went wrong, you even come up with some pretty crazy conclusions. How do you make sense of it when a client ghosts you?
Excuse Me…..May I Have a Little Work-Life Balance? 5 Stress Management Tips for Estheticians
Working on your passion as an esthetician is beyond fulfilling. However, after a while, you may get lost in all the work, especially if you are doing everything yourself. Suddenly, finding work-life balance, along with some time for yourself; feels like mission impossible. Are you stretching yourself too thin? Not sure if you are? Need some help assessing whether or not you're pushing yourself too far? Keep reading to find out.
Here’s What Every Esthetician Can Learn from Chick-fil-A
Chick-fil-A made headlines recently with the impeccable customer service of its employee that I have named “Jolly Jeremiah.” I have said it forever…..Chick-fil-A’s customer service is IMPECCABLE.
15 Things You Really Want to Say When Clients Miss Appointments
Even with the best cancellation policy in place, from time to time a guest will have to call in to cancel an appointment. Excusable offenses include: “My water just broke”, “My husband’s girlfriend just called”, ”The police just called…they have my son”, and “I am sick…and it’s contagious”.
Beauty Career Shake Up! SOLID Career Guidance for Skin & Beauty Pro’s
Are you bored in the treatment room and ready for a new position within the skin or beauty biz? Do you need a few ideas to jump to start your climb on the girl boss ladder of success? For beauty professionals today there is potential beyond the treatment rooms for a rewarding and profitable career in the beauty industry and in this months entry were serving up ideas on things you can do beyond the treatment rooms to expand your Beauty Boss horizons, take a look!
Staying Sane on Social Media
As I scroll through Instagram, I am amazed at how social media has engulfed so much of our industry. It is a bit overwhelming for me most of the time, and quite honestly, I scroll with caution when checking my pages. Having a social media presence is considered a business must these days, and it is a preferred mode of communication for lots of consumers. But you have to be careful. It’s easy to lose sight of reality and what matters most on social media, and you can really fall into a destructive trap of comparing yourself to others. Here are a few tips on how to stay sane:
Successful Event Marketing
Thinking about hosting an event at your spa? Nervous about shelling out the extra cash and not having a successful event? Not to worry; because when executed properly event marketing can create an experience that resonates with your guests and fast tracks your company to improved bottom lines.
Treatments & More: Celebrate Fall Spa Style
Its official fall is in the air. As if the multitude of pumpkin and cinnamon scented everything on the shelves of your favorite specialty stores haven’t tipped you off, let this entry serve as a subtle reminder; it’s time for you to usher your guest into the season and help them feel a little special about the season. You don’t have to break the budget or go over the top. You can create some memorable talk triggers for your guest by keeping things simple and manageable. Here are a few ideas on things to do:
“The Lounge: Spring Cleaning”
Spring is in bloom and your clients are ready for the warm air, fresh blossoms, and a new start! Give your clients what they are looking for by trying some of these tips to bring spring (and more clients) in the door!
Insights: The “Habits” of Success Carrie Maxwell
Recently, the team from BeautifullyYours Metro caught up with San Francisco’s reigning queen of waxing Carrie Maxwell….Carrie is the creator and owner of Habit San Francisco’s first wax-only establishment. Maxwell is an absolute gem and has incredible insights about finding your niche and owning your own business. She definitely knows a thing or two about success and rising to the top of your game. Keep reading for the three keys that were instrumental to her success!
Retain the Chic
Looking for a few ways to gain and retain your clients? Whether you’ve been in business for ten years or out of school for ten days, everyone wants clients and needs them to stay in business. Here are 3 easy ways to increase and retain your clientele.
Home Studios...Yes or No?
Home studios offer a degree of comfort such as lower overhead costs, tax breaks if you own your home, and convenience. They require some of the same considerations as traditional spas and even some additional special considerations such as zoning and licensing.
3 Mistakes Leaders Make: Problems & Solutions
Are you a beauty leader? Okay! prove it by avoiding these three leadership mistakes.
4 Ways to Increase Beauty Revenue
Hello beauty-preneurs do you need a few ideas to increase your boutiques beauty revenues? Consider these additions to to increase sales and revenue for your biz!
Crafty Partnerships
Local businesses present the perfect opportunity for your studio to partner with other businesses to promote each others goods and services. Here are a few ideas for partnerships.
Valentine Sweet Treats
With Valentine’s Day rapidly approaching, what better way to spread Cupid’s love spell than getting sweet with your staff? This simple no-bake truffle recipe will allow you and your co-workers to bond over chocolate & loving conversation.
Start your beauty journey.
Looking into the beauty industry? Have questions about how to start your business or beauty industry questions? Contact me! I’d love to chat with you.