Blog
Cultivate & Motivate
Learnings, teachings, tips & tricks for estheticians and beauty junkies to reference. Use my blog as a one-stop resource for industry news, professional advice, and candid reflections on my ups and downs in this field .
Do Yourself a Favor and Slow Down…..Heres How.
Are you dealing with daily craziness? Managing clients, accounting personal relationships, can be draining. After a sobering view of my insanity, the Holy Spirit began showing me some small changes I could make to reduce anxiety and stress during my day. These small changes took a little practice at first, but they have made my life more manageable. Here are a few new habits I am incorporating into my life.
Please Stop Product Shaming
Can we please stop the trend of product shaming potential clients on social media. It is giving professional estheticians a very bad look. If I am not a huge fan of the products my clients are using, I provide education, helpful resources, and a roadmap to get us to a meaningful end goal. Estheticians should be talking to their guest, listening to their product journey, and practicing kindness, caring, and understanding. That means NO PRODUCT SHAMING!
Grow Your Esthetics Biz -Without Hiring a New Esthetician
There are many paths to growth as a solo esthetician and the road to expansion may not mean investing in a larger space or larger team. God may be calling you to expand in a different way. Keep Reading for a few ideas on how to grow your esthetics business without hiring another esthetician.
Self-Funded by Force-Here’s What It Means to be a Self-Funded Esthetician
Individuals that are self-funded by force have limited personal savings to pour into their business and lack consistent cash flow. They are no stranger to rejection from lending institutions and this impacts the rate at which their businesses grow and succeed. If you're an esthetician that finances your business from your own wallet, keep reading for more insights.
Here’s What Every Esthetician Can Learn from Chick-fil-A
Chick-fil-A made headlines recently with the impeccable customer service of its employee that I have named “Jolly Jeremiah.” I have said it forever…..Chick-fil-A’s customer service is IMPECCABLE.
15 Things You Really Want to Say When Clients Miss Appointments
Even with the best cancellation policy in place, from time to time a guest will have to call in to cancel an appointment. Excusable offenses include: “My water just broke”, “My husband’s girlfriend just called”, ”The police just called…they have my son”, and “I am sick…and it’s contagious”.
Staying Sane on Social Media
As I scroll through Instagram, I am amazed at how social media has engulfed so much of our industry. It is a bit overwhelming for me most of the time, and quite honestly, I scroll with caution when checking my pages. Having a social media presence is considered a business must these days, and it is a preferred mode of communication for lots of consumers. But you have to be careful. It’s easy to lose sight of reality and what matters most on social media, and you can really fall into a destructive trap of comparing yourself to others. Here are a few tips on how to stay sane:
Successful Event Marketing
Thinking about hosting an event at your spa? Nervous about shelling out the extra cash and not having a successful event? Not to worry; because when executed properly event marketing can create an experience that resonates with your guests and fast tracks your company to improved bottom lines.
Treatments & More: Celebrate Fall Spa Style
Its official fall is in the air. As if the multitude of pumpkin and cinnamon scented everything on the shelves of your favorite specialty stores haven’t tipped you off, let this entry serve as a subtle reminder; it’s time for you to usher your guest into the season and help them feel a little special about the season. You don’t have to break the budget or go over the top. You can create some memorable talk triggers for your guest by keeping things simple and manageable. Here are a few ideas on things to do:
“The Lounge: Spring Cleaning”
Spring is in bloom and your clients are ready for the warm air, fresh blossoms, and a new start! Give your clients what they are looking for by trying some of these tips to bring spring (and more clients) in the door!
Retain the Chic
Looking for a few ways to gain and retain your clients? Whether you’ve been in business for ten years or out of school for ten days, everyone wants clients and needs them to stay in business. Here are 3 easy ways to increase and retain your clientele.
Home Studios...Yes or No?
Home studios offer a degree of comfort such as lower overhead costs, tax breaks if you own your home, and convenience. They require some of the same considerations as traditional spas and even some additional special considerations such as zoning and licensing.
3 Mistakes Leaders Make: Problems & Solutions
Are you a beauty leader? Okay! prove it by avoiding these three leadership mistakes.
4 Ways to Increase Beauty Revenue
Hello beauty-preneurs do you need a few ideas to increase your boutiques beauty revenues? Consider these additions to to increase sales and revenue for your biz!
Creating a following
We can all learn a thing or two from the Internet’s most influential beauty guru Michelle Phan. She has nearly three-quarters of a billion views and recently launched her very own make-up line.
Valentine Sweet Treats
With Valentine’s Day rapidly approaching, what better way to spread Cupid’s love spell than getting sweet with your staff? This simple no-bake truffle recipe will allow you and your co-workers to bond over chocolate & loving conversation.
Start your beauty journey.
Looking into the beauty industry? Have questions about how to start your business or beauty industry questions? Contact me! I’d love to chat with you.