Blog
Cultivate & Motivate
Learnings, teachings, tips & tricks for estheticians and beauty junkies to reference. Use my blog as a one-stop resource for industry news, professional advice, and candid reflections on my ups and downs in this field .
Beauty Boss Eats: White Chocolate Snowballs
In the words of John Steinbeck :“What good is the warmth of summer, without the cold of winter to give it sweetness.” One of the best ways to nurture happy feelings during the winter season is to enjoy an occasional sweet… this time of year one of my happiest places to be when I am not in my treatment room is in the kitchen; it is where all my magic happens every month of the year.
Spooky Truth: The “Real” Reasons We Tell Clients to Avoid SUGAR!!!
With Halloween aka candy fest right around the corner now is the perfect time for skin & beauty pros to educate their clients on the impacts of too much sugar consumption on the skin (talk about fright night). Would you like to educate your clients on the subject but need a little refresher to guide your conversations?
Eating for Beauty: Raw Vegan Strawberry Cheesecake
Eating for beauty is as good as it gets. One cannot expect to have glowing, radiant, luminous skin simply by using products and a little “moisturizer magic”. Natural glowy skin that needs no foundation and glittery lotions requires more than just good genes. Natural healthy skin starts with good healthy food intake. Remember what you put in your mouth is as important as the products you apply on your skin.
Beauty Career Shake Up! SOLID Career Guidance for Skin & Beauty Pro’s
Are you bored in the treatment room and ready for a new position within the skin or beauty biz? Do you need a few ideas to jump to start your climb on the girl boss ladder of success? For beauty professionals today there is potential beyond the treatment rooms for a rewarding and profitable career in the beauty industry and in this months entry were serving up ideas on things you can do beyond the treatment rooms to expand your Beauty Boss horizons, take a look!
Hello World…..It’s Me Charlotte Cho
Charlotte Cho is the reigning queen of Korean Beauty; she is the Co-founder of the Korean beauty site Soko Glam, Elle.com beauty contributor and author of The Little Book of Skin Care(Korean Beauty Secrets for Healthy, Glowing Skin).
Staying Sane on Social Media
As I scroll through Instagram, I am amazed at how social media has engulfed so much of our industry. It is a bit overwhelming for me most of the time, and quite honestly, I scroll with caution when checking my pages. Having a social media presence is considered a business must these days, and it is a preferred mode of communication for lots of consumers. But you have to be careful. It’s easy to lose sight of reality and what matters most on social media, and you can really fall into a destructive trap of comparing yourself to others. Here are a few tips on how to stay sane:
Become a Jargon-Free Esthetician with Lab Muffin
There are a wealth of beauty brands and products in the beautysphere today. Engaging packaging, ground-breaking ingredients, and amazing “clinical” claims make nearly every product seem like a legitimate option. What influences a woman’s beauty shopping behaviors?
Holistic Skincare Tips From Dr. Alan Dattner
So BYM was super excited when holistic dermatologist Dr. Allan Dattner agreed to chat with us. Dr. Dattner is one of our favorite and most admired skincare heroes and our Creative Director has referred numerous clients and professionals to work with him. His professional insights have been featured on the pages of Elle and Harpers Bazaar and online on Oprah.com and the Huffington Post.
Successful Event Marketing
Thinking about hosting an event at your spa? Nervous about shelling out the extra cash and not having a successful event? Not to worry; because when executed properly event marketing can create an experience that resonates with your guests and fast tracks your company to improved bottom lines.
Treatments & More: Celebrate Fall Spa Style
Its official fall is in the air. As if the multitude of pumpkin and cinnamon scented everything on the shelves of your favorite specialty stores haven’t tipped you off, let this entry serve as a subtle reminder; it’s time for you to usher your guest into the season and help them feel a little special about the season. You don’t have to break the budget or go over the top. You can create some memorable talk triggers for your guest by keeping things simple and manageable. Here are a few ideas on things to do:
“The Lounge: Spring Cleaning”
Spring is in bloom and your clients are ready for the warm air, fresh blossoms, and a new start! Give your clients what they are looking for by trying some of these tips to bring spring (and more clients) in the door!
Insights: The “Habits” of Success Carrie Maxwell
Recently, the team from BeautifullyYours Metro caught up with San Francisco’s reigning queen of waxing Carrie Maxwell….Carrie is the creator and owner of Habit San Francisco’s first wax-only establishment. Maxwell is an absolute gem and has incredible insights about finding your niche and owning your own business. She definitely knows a thing or two about success and rising to the top of your game. Keep reading for the three keys that were instrumental to her success!
The Lounge: Protein Pick Me Up
Another busy day at the spa which means there is hardly enough time to eat. Don’t reach for that chocolate bar, instead make simple snacks such as fruits, veggies, and/ or granola readily available that will provide an outlet to satisfy a sweet tooth and cravings alike.
Retain the Chic
Looking for a few ways to gain and retain your clients? Whether you’ve been in business for ten years or out of school for ten days, everyone wants clients and needs them to stay in business. Here are 3 easy ways to increase and retain your clientele.
Style File: Effortlessly Stylish and Comfortable Work Gear
If mandarin collars and spa scrubs aren’t your thing take a look at our picks for down to earth options for work.
Juicing Match Up: Enhance Your Spa Menu With Juice
Juicing isn’t going anywhere anytime soon why not enhance your facial offerings with a few juice blends?
Home Studios...Yes or No?
Home studios offer a degree of comfort such as lower overhead costs, tax breaks if you own your home, and convenience. They require some of the same considerations as traditional spas and even some additional special considerations such as zoning and licensing.
3 Mistakes Leaders Make: Problems & Solutions
Are you a beauty leader? Okay! prove it by avoiding these three leadership mistakes.
4 Ways to Increase Beauty Revenue
Hello beauty-preneurs do you need a few ideas to increase your boutiques beauty revenues? Consider these additions to to increase sales and revenue for your biz!
Crafty Partnerships
Local businesses present the perfect opportunity for your studio to partner with other businesses to promote each others goods and services. Here are a few ideas for partnerships.
Start your beauty journey.
Looking into the beauty industry? Have questions about how to start your business or beauty industry questions? Contact me! I’d love to chat with you.