Beauty pro’s listen up! We can all learn a thing or two from the Internets most influential beauty guru Michelle Phan. She has nearly three-quarters of a billion views and recently launched her very own make-up line. Her internet fame has landed her some pretty monumental collaborations (Can you say L’Oreal). The popularity of Phan illustrates two things: 1. The Power of Social Media and 2. The Power of Being Believable .
1. Social Media – I won’t go on and on about social media, if you aren’t using it you need to start. It is not going anywhere so dive into it.
2.) Being Believable- Phan would not be where she is today if here audience didn’t believe she knew a thing or two about beauty. This has made the difference for her and has helped her gain the captive attention of her audience. She has built a relationship with them and understands that they are crucial to her success. She spends nearly two hours on a given day responding to Twitter and Facebook messages. As a result she is able to compile material that her audience craves. Phan is a definite powerhouse.
So my beauties the moral of this story is go get active on social media and make sure that you have an audience that supports whatever it is you are claiming to be.