When you first came into this industry did you dream of opening a fabulous spa in an extra fabulous location? It seemed like a novel idea until you went out looking and realized that monthly rental expenses exceeded your expectations and budget. What’s a gal or guy to do in this situation? Well, if you already have a private living space one option is to create a home studio and while a home studio might not be a part of your long term plans it is a short term solution to getting started and growing your business.
Home studios offer a degree of comfort such as lower overhead costs, tax breaks if you own your home, and convenience. They require some of the same considerations as traditional spas and even some additional special considerations such as zoning and licensing. PLEASE!PLEASE! PLEASE! do yourself a favor and look into these things BEFORE you get started setting up your studio. You can visit skincareprofessionals.com as a resource to connect with other home studio business owners to get more insight on the considerations listed above.
If you are questioning your decision to start from home and need a little inspiration just cut out a picture of Marcia Kilgore and affix it to your mirrors, dash board and vision board. Marcia is the poster child for home studio success. She began her career by taking clients in her New York City apartment and successfully treating their skin care issues. As a result of her effective treatments she quickly out grew her apartment and transitioned into her first space, from there Kilgore successfully launched the Bliss line of spas and is considered a pioneer in the spa industry.
If you are trying to grow your business and lack of finances limits your ability to purchase a larger than life space . Consider a home studio to get started. With a little space, a few great products and a little creativity this could be your start to achieving your dream.
Do you own a home studio? or Do you know a successful home studio ? Tell me about it.