When you attend an esthetics conference do you want to walk away with meaningful information that you can use to help your guests? Do you want to connect with leaders in the field? Do you want to focus on learning and steer clear of sales pitches in an overcrowded convention center. Don’t waste your money again on another useless conference. Keep reading to learn how to pick conferences that are just right for you.

There are an overwhelming number of conferences and workshops geared towards the career and personal development of today’s esthetician. While prices and topics among conferences varies, all of them promise to deliver transformative change for business owners. Over my 15+ yrs. as an esthetician I have attended plenty of conferences and had my fair share of let downs. But these days I can quickly assess a conference, decide whether or not it is for me, and avoid wasting time and money by attending the wrong conference that will not meet any of my professional goals.
Keep reading to learn practical tips for choosing your next esthetics conference.

Read the Program Agenda (Carefully)
If you are an esthetician, then you have probably already made your rounds at the major industry tradeshows like Face & Body and IECES, and if you have graduated from these shows you are likely looking for rich educational content. If this is your goal then you want to pay close attention to the course offerings provided at conferences. Think about the subjects you want to learn more about and then check to see if the confrrence has a good mix of topics for you to learn about during the conference. If the scedule has not been published or it us a first year conference or event proceed with caution before shelling out your money.

Diversity of Panel
Pay attention to the faculty and the companies sponsoring the conference . There are certain physcians and professors that I absolutely love hearing from at conferenced. When i see there names on the conference scedule I immediately light up because I know the presentation is going to be full of practical insights. I am less impressed by celebrities, and panels of all male ceo's that cannot relate to the diverse workforce that I am a part of.

Size and Scope 

I went to small schools growing up and tend  to prefer smaller classes. I ask more questions and  engage with other learners in these environments so the size and scope of a conference matter to me. I have come to terms with the fact that just because its a "big" conference that doesnt mean I have to attend. I like to connect with other professionals and be comfortable in my learning environment and the truth is I am not always in the mood for dealing with alot of people. Sure, I fit some big conferences in over the year, but I plan for those and I know what to expect when I attend them, but honestly, I like smaller conferences.

Location /Date/Price
This is a no brainer. You have to consider the location, price, and date of a conference. I consider things like does the conference have a room block, does the confrrence price include meals all of these tjings effect my bottom line. Some conferences are abroad and right now that does not work for our family so those ones are off my list of options. With three kids I also try to make sure that any potential conferences do not conflict with any important occasions like birthdays, school events, or anniversaries. In the excitement of making plans to attend a conferencr it is easy to forget other important events that you may not want to miss.

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