Its official fall is in the air.  As if the multitude of pumpkin and cinnamon scented everything on the shelves of your favorite specialty stores haven’t tipped you off, let this entry serve as a subtle reminder; it’s time for you to usher your guest into the season and help them feel a little special about the season. You don’t have to break the budget or go over the top. You can create some memorable talk triggers for your guest by keeping things simple and manageable. Here are a few ideas on things to do:

Fall Sip & Spa

Your girl LOVES tea and so do a lot of your guests; so why not pull out some of your favorite fall beverages i.e. hot apple cider, pumpkin spice latte etc. and allow your guest the opportunity to usher in the changing of the leaves with a warm beverage. This is also the time to pull out your seasonal pumpkin or cranberry mask as a special fall addition.

Fall Preview

Highlight your favorite Fall/Winter beauty products via text, email, or social media or put together a cute digital or paper postcard with a special offer for your studio. Share it digitally or post it in local community spaces.

Autumn Partnerships

Usher in the changing seasons by partnering up with your local small business community between October-November and work together to drum up business for each other during the season. For example: You might ask your local bakery if you can advertise their pumpkin muffins at your studio in exchange for them advertising your fall facial at their place. This can be done through virtual newsletter as well. There are a lot of ways to do it and best of all you don’t have to break your budget doing it.

Fall is a beautiful time of year. Help your guest appreciate the season by providing subtle opportunities for them to enjoy it with you.

Stay Beautiful

Regina Tucker

Creative Director BYM