Archives for June 2014

Insights: Build Your Brand With Celebrity Appeal

Aside from being celebrities what do Michael Jackson, Sofia Vergara, and Faith Hill all have in common?  One word PEPSI……….All three  have had celebrity endorsement deals with soft drink powerhouse Pepsi-Cola Company. As if Pepsi needs the help of celebrities they understand the power of having them in their ad-campaigns and have the budget to secure famous athletes, actors, CONTINUE READING…

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