Hey Girl Boss! Are you ready for an awesome fiscal year? With the US cosmetics industry projected to do $62.46 Billion (www.statista.com) in sales this year there is plenty of room for you to slay! Take a look at BeautifullyYours Metro’s top boss moves for skin and beauty professionals in 2016!
# 1 Toast It Up On Social Media
For some reason skincare beauties aren’t as active on social media as the hair and makeup pros of the world. For that reason I am challenging you skincare pros especially to get active on at least one social media platform consistently for the next 12 months. Pick a platform of your choice and then post based on these recommendations provided by the folks over at bufferap.com.
Twitter – 3 times per day, or more (Engagement decreases slightly after the third tweet). Facebook – 2 times per day, at most (2x per day is the level before likes & comments begin to drop off dramatically.) LinkedIn – 1 time per day(20 posts per month (1x per weekday) allows you to reach 60 percent of your audience)Google+ – 3 times per day, at most (The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%).Pinterest – 5x per day, or more(The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy).Instagram – 1.5 times per day, or more(Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting). Blog – 2x per week. (Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads).
#2 Strike A Pose
In the words of Rupaul “you better work it girl” 2016 is your time to shine so do a twirl by making guest appearances on consumer skincare blogs, professional trade publications, and celebrated hair and make up artist gurus. These affiliations and public appearances in the spotlight will not only give you a little time to shine but also enable you to share valuable info with the consumer. P.S please look your best and have you best skin forward in your cameos.
#3 Nike IT
JUST DO IT……What are you waiting for beauty pro? Its the first quarter of the year identify 2 measurable goals that you want to accomplish and then get to it. Identify what you need to do to make those things happen and then put actions steps in place to make it happen. Once you accomplish those first two items then move on to 1 or 2 more things. Remember Nike never said Just Try It.
#4 Go Professor X
Professor Charles Francis Xavier is one of the BEST Teachers in all of Marvel Comics. As founder and leader of the X-Men he is perhaps the most knowledgeable and notable leader of the Marvel tribe. Follow his lead by becoming an expert in the field. Advance your leadership by speaking and becoming more involved in this field. Earn an additional certification or brand yourself as an EXPERT in one area of strength. The more you are recognized as an authoritative voice in this field the more benefits your business will receive.
#5 Give Em Something To Talk About
Word of mouth advertisement remains one of the strongest methods to attract new business. Even better is when that mouth attached to a celebrity or an otherwise popular face or personality. Try to build some noteworthy relationships this year, crank out some incredible work and then encourage folks to spread the word about your INCREDIBLE work!
Take Home The MVP
This year establish yourself as the best and look for ways to highlight your work as an individual practitioner or spa owner. Stick out as the fan favorite on your cities most popular blog or paper and watch your following grow. For nearly ten years Washington, DC’s City Paper has given locals the chance to vote on everything from best facials to best waxing services. In addition to bragging rights winners receive plaques and banners for their businesses.